Built the company’s Design System from scratch, establishing scalable UI components, guidelines, and best practices for all digital platforms.

Manage and maintain the Design System, ensuring consistency across internal platforms and mobile applications.

Design internal banking platforms and mobile applications used by financial agents for key operations, such as loan applications, client and partner registration, and financial risk assessments.

Develop platforms for bank employees to facilitate operations like account deposits, loan payments, and fund transfers from tablets and mobile devices.

Ensure all platforms align with UX best practices, improving usability, accessibility, and efficiency for financial agents and employees.

Collaborate with development teams to implement user-centered design solutions, conducting UX research, prototyping, and usability testing.

Continuously enhance and expand the Design System, integrating new components and adapting to evolving business needs.

Collaborate with stakeholders to understand business goals and user needs in order to develop a redesign strategy.

Create wireframes and prototypes to present design concepts and validate user flows and interactions.

Design user interfaces and layouts that are intuitive, visually appealing, and aligned with brand guidelines and standards.

Develop design guidelines and documentation to facilitate consistency and scalability across the website.

Work closely with the development team to ensure the successful implementation of the design vision.

Developed and managed streamlined design processes, emphasizing mobile-centric strategies for the delivery of high-quality applications and responsive interfaces.

Led the creation of mobile-specific wireframes, prototypes, and visual designs, ensuring alignment with Barlleno's brand guidelines and design system principles.

Collaborated closely with the Development team to facilitate seamless integration and implementation of UI designs into the mobile application, ensuring design fidelity during the development process.

Conducted user research and testing, utilizing feedback to iteratively refine and optimize UI designs for an enhanced mobile user experience.

Directed and coordinated graphic designers in the development of visual strategies within Barlleno's Design System, maintaining a cohesive and user-centric visual language.

Fostered collaborative relationships with internal stakeholders, ensuring alignment on mobile-specific brand messaging and design system principles.

Established and maintained a comprehensive design system for Barlleno's mobile application, providing guidelines and resources to the design and development teams, and ensuring consistency across all mobile channels.

Develop and manage design processes and workflows to ensure the successful delivery of high-quality mobile applications and responsive websites.

Lead the creation of wireframes, user flows, prototypes, and visual designs for mobile applications and responsive websites, ensuring consistency with brand guidelines and standards.

Conduct user research and testing to validate design decisions and refine designs based on user feedback.

Direct and coordinate a team of graphic designers in the development and execution of visual strategies for international brands, overseeing the quality of deliverables and ensuring adherence to brand guidelines.

Conceptualize and design advertising campaigns for international brands across print and digital media, including retouching and photo manipulation of brand assets.

Develop and maintain strong relationships with internal and external stakeholders, to ensure alignment on brand messaging and strategy for international brands.

Managing and coordinating the creative process for advertising and branding projects and collaborating with the marketing department to ensure brand consistency across all channels.

Conducting market research and staying up-to-date with industry trends to inform design decisions.

Ensure the design team is up-to-date on the latest design technologies and tools and provide appropriate training and resources.

Establish clear metrics and goals to evaluate the success of the design team and brand initiatives.

Develop and manage digital design projects, ensuring they are delivered on time and within budget.

Create and implement visual identity designs for clients, including logos, color palettes, and typography.

Assist clients with branding strategies and the development of consistent visual elements across all marketing channels.

Design and create packaging materials for products, ensuring they are visually appealing and aligned with brand guidelines.

Develop and execute digital marketing plans, including social media campaigns, email marketing, and online advertising.

Manage online communities and engage with customers on social media platforms to build brand awareness and customer loyalty.

Create content calendars and produce engaging visual and written content for various marketing channels.