About
Hey! I'm Malena Rodas, an UX/UI designer specializing in app and web design. With my branding and visual identity skills, I create unique experiences that connect with users. I implement structured design systems that reflect brand values while adhering to industry standards.
Work Experience
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Collaborate with stakeholders to understand business goals and user needs in order to develop a redesign strategy.
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Create wireframes and prototypes to present design concepts and validate user flows and interactions.
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Design user interfaces and layouts that are intuitive, visually appealing, and aligned with brand guidelines and standards.
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Develop design guidelines and documentation to facilitate consistency and scalability across the website.
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Work closely with the development team to ensure the successful implementation of the design vision.
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Developed and managed streamlined design processes, emphasizing mobile-centric strategies for the delivery of high-quality applications and responsive interfaces.
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Led the creation of mobile-specific wireframes, prototypes, and visual designs, ensuring alignment with Barlleno's brand guidelines and design system principles.
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Collaborated closely with the Development team to facilitate seamless integration and implementation of UI designs into the mobile application, ensuring design fidelity during the development process.
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Conducted user research and testing, utilizing feedback to iteratively refine and optimize UI designs for an enhanced mobile user experience.
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Directed and coordinated graphic designers in the development of visual strategies within Barlleno's Design System, maintaining a cohesive and user-centric visual language.
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Fostered collaborative relationships with internal stakeholders, ensuring alignment on mobile-specific brand messaging and design system principles.
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Established and maintained a comprehensive design system for Barlleno's mobile application, providing guidelines and resources to the design and development teams, and ensuring consistency across all mobile channels.
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Develop and manage design processes and workflows to ensure the successful delivery of high-quality mobile applications and responsive websites.
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Lead the creation of wireframes, user flows, prototypes, and visual designs for mobile applications and responsive websites, ensuring consistency with brand guidelines and standards.
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Conduct user research and testing to validate design decisions and refine designs based on user feedback.
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Direct and coordinate a team of graphic designers in the development and execution of visual strategies for international brands, overseeing the quality of deliverables and ensuring adherence to brand guidelines.
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Conceptualize and design advertising campaigns for international brands across print and digital media, including retouching and photo manipulation of brand assets.
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Develop and maintain strong relationships with internal and external stakeholders, to ensure alignment on brand messaging and strategy for international brands.
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Managing and coordinating the creative process for advertising and branding projects and collaborating with the marketing department to ensure brand consistency across all channels.
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Conducting market research and staying up-to-date with industry trends to inform design decisions.
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Ensure the design team is up-to-date on the latest design technologies and tools and provide appropriate training and resources.
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Establish clear metrics and goals to evaluate the success of the design team and brand initiatives.
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Develop and manage digital design projects, ensuring they are delivered on time and within budget.
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Create and implement visual identity designs for clients, including logos, color palettes, and typography.
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Assist clients with branding strategies and the development of consistent visual elements across all marketing channels.
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Design and create packaging materials for products, ensuring they are visually appealing and aligned with brand guidelines.
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Develop and execute digital marketing plans, including social media campaigns, email marketing, and online advertising.
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Manage online communities and engage with customers on social media platforms to build brand awareness and customer loyalty.
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Create content calendars and produce engaging visual and written content for various marketing channels.